Structured data for variants, bundles and configurable products
A variant has a schema.org type built for it, a bundle has one nobody reads, and a configurator has none. Knowing which of the three you are marking up decides everything else.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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B2B punchout and the buyers who never see your storefront
A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.
The migration dry run: rehearsing a cutover
A cutover is a timed sequence carried out under pressure by tired people. The only way to know whether yours works is to perform the whole thing once, on real data, on a day when nothing depends on it.
Order routing across warehouses and a 3PL
Shopify already decides which location ships which order, and its default is better than most of the logic people build to replace it. The work is in the inventory numbers underneath and the exceptions the default cannot express.
Writing product copy that survives being summarised
A summary keeps sentences that stand on their own and discards everything that needed the paragraph around it. Most product copy is written the other way round.
Returns data is product data
A return is a customer telling you what was wrong with a specific variant, at their own expense. Most stores file that under logistics and never let it reach the people who buy and describe the products.
Checkout branding: how far Shopify lets you go now
The Checkout Branding API goes further than most teams realise, and most teams should still stop after the first four changes.
Theme settings that merchandisers understand
A setting is a question you are asking a colleague at four o’clock on a Friday. Most theme settings are a developer thinking aloud.
Product taxonomy: categories, tags, metafields and when to use each
Five mechanisms, one job each. Most catalogues are a mess because tags were the easiest thing to reach for at the time.
The ecommerce stack diagram every team should have on a wall
One page, eight boxes, and an arrow for every fact that moves. Most integration arguments are really a disagreement about a diagram nobody has drawn.
A year of Shopify: what mattered and what did not
Two Editions and a year of changelog entries. Five changes altered a decision worth money; most of the rest were a press release with an illustration.
Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.