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B2B & wholesale posts

Everything we have written on b2b & wholesale — 8 posts, newest first.

Migrating subscriptions between platforms

You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.

Subscription billing edge cases that lose customers

A failed renewal is not one event. Shopify reports more than sixty distinct reasons, and the right response to a declined card is nothing like the right response to an out-of-stock line.

Wholesale catalogues, minimums and case packs

Shopify enforces minimums, maximums and increments per variant, not per order. That single detail decides whether your case-pack specification works or generates support tickets.

B2B punchout and the buyers who never see your storefront

A procurement buyer does not browse your site, compare you with anyone, or reach your checkout. They punch out from their own system, fill a basket, and send it back for approval. Shopify has no native answer for this.

Price lists, quotes and net terms for B2B buyers

Shopify B2B models the things wholesale actually runs on — company accounts, contract pricing, minimums and payment terms. The gaps are in collection, not in catalogue.

Subscriptions natively, or with a platform

Every subscription on Shopify runs on the same platform primitives, including the ones a third-party platform sells you. What you are really choosing is the tooling on top.

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