Catalogue quality: the audit before the migration
Export the catalogue, count what is broken, and decide what you are not moving. Every hour spent here is an hour you do not spend debugging a cutover.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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Bundling performance work into a redesign
Put performance in the redesign as a constraint, not as a workstream. A speed project bolted onto a rebuild gets cut, and a speed project run just before one gets thrown away.
The pre-peak code freeze, and what it should cover
A freeze that stops everything gets broken by the first urgent request and then means nothing. Freeze the things that cannot be undone from the admin, and leave the rest open.
Feature flags for a storefront
You almost certainly do not need a flag platform. On Shopify you need a convention, a theme setting, and the discipline to delete a flag once it has done its job.
Preparing a Shopify store for an AI shopping agent
Almost none of this is new work. An agent needs the same clean, complete, machine-readable product data your on-site search and your shopping feed have always needed.
Order editing, exchanges, and the operational cost of flexibility
Shopify will let you edit an order and swap an item. What it will not do is tell your fulfilment app, your ERP or your reports that you did.
Content that earns links in ecommerce
Nobody links to a page that is trying to sell them something. Four formats get cited anyway, and they all share one property: you know something the writer needs.
The app audit: what every installed app costs you
The monthly fee is the cost everyone can see and the smallest one. An app also costs you data reach, theme surface area and a dependency nobody wrote down.
Migrating subscriptions between platforms
You cannot move a subscription. You move a plan definition, a payment credential and a schedule, and only one of those three can actually stop you.
Accessibility on a product page, concretely
Not a policy statement and not an overlay. The eight components on a product page that break, the success criteria they break, and what to do instead.
Duty-paid pricing and the markets it opens
DDP is usually discussed as a checkout setting. It is really a pricing decision, and it decides which countries are worth selling into at all.
Progressive enhancement in a Shopify theme
The argument has nothing to do with users who disable JavaScript. It is about the ordinary minutes when a script is late, blocked or broken — and whether your add to cart still works.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.