Post-purchase upsell: the offer after the money
Mechanically it is the safest upsell there is. Commercially it is decided by one number nobody calculates first: the share of your orders Shopify will let it appear on.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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Rendering strategy for a headless storefront
Server or edge is the wrong first question. What decides the page is how many requests have to reach the Storefront API at all, and which ones must never be cached.
Gift cards, store credit and the refund you would rather not make
Store credit is a fair offer where the return is your goodwill and a bad look where the customer has a right to their money. The mechanics decide which one you are running.
Theme code review: what to look for
A review that produces forty comments produced nothing. Automate the nitpicks, then spend human attention on blast radius, Liquid cost and who owns the setting.
Product feeds for shopping channels
A feed is a view of your product data, not a place to fix it. Most stores need better data in Shopify, not a feed management platform on top of it.
The Black Friday runbook
A readiness checklist is what you do in October. A runbook is what someone opens at 2am with a phone in one hand and no time to think.
Multi-currency rounding and the prices that look wrong
Rounding fixes the ending, not the number. For the two or three markets that matter, the honest answer is to stop converting and set the price.
Checkout extensions that are worth the milliseconds
The platform caps most of the damage an extension can do. What is left is network calls, stacked extensions and rules built in the wrong layer.
Landing pages for paid traffic, built from sections
A campaign page is a rearrangement of blocks you already own, published by a marketer in an afternoon. If it needs a developer or a page builder app, the theme is the problem.
Loyalty tiers and the maths behind them
A tier is a discount you have promised in advance to the people most likely to buy anyway. Work out what it costs before you name it after a metal.
Analytics you can trust during peak
Peak is not when you fix your measurement. Decide in September which four numbers you will act on, prove they agree with the order data, then freeze the instrumentation.
Shipping rules that match how you actually ship
Most complicated shipping setups are a diagram of the warehouse pretending to be a checkout. Start from what the customer is allowed to choose, not from how the parcel moves.
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Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.