Bulk operations: changing ten thousand products safely
A bulk mutation is a machine for making ten thousand changes quickly, which is also what it is when the change is wrong. The safety is in the rehearsal, not the API.
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Writing from the people doing the work
Specific, opinionated writing on Shopify Plus architecture, migrations and selling internationally — including, often, the argument for not buying the more expensive option.
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Shopify Flow: automation that replaces an app
Shopify lists Flow as free on Basic, Grow, Advanced and Plus, and it quietly replaces a whole category of small monthly apps. It is also the wrong tool for about a third of what people ask it to do.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site — and Google says there is no markup that changes this.
Choosing a returns platform, and when Shopify is enough
Shopify’s built-in returns do more than most stores realise. Here are the three gaps that actually justify buying a platform, and the arithmetic that tells you when.
Liquid performance: the loops that cost you a second
Nested loops, metafields inside iterations, and filters recomputed 200 times. The patterns that make a theme slow on the server — and why that is usually not your worst problem.
Customer account extensions and the logged-in experience
Shopify customer accounts are extensible now — blocks, order actions and whole custom pages. Whether yours deserves the work is a different question.
Duties at checkout: the post-purchase surprise that kills repeat orders
Collecting duties at checkout costs you conversion once. Not collecting them costs you the customer, the parcel and the support ticket.
SAP and Dynamics: integrating Shopify with enterprise ERP
At this size the hard part is not the API. It is that you do not control the ERP, its release calendar, or the people who change it.
Cart drawer or cart page: the test nobody runs properly
Every case study you have read about this measured the wrong number on somebody else’s store. Here is what the choice actually turns on.
Theme app extensions: apps that do not touch your code
The old way was an app pasting a snippet into your theme and leaving it there forever. Extensions end that — and change which apps you should buy.
Faceted navigation without wrecking your crawl budget
Filters multiply into millions of near-identical URLs. The fix is not a plugin — it is deciding which handful of combinations deserve to be pages.
NetSuite and Shopify: the integration decisions that matter
The connector is the easy part. What decides whether this works is which system owns each object, and what happens the week one of them is wrong.
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