CDPs, ESPs and the customer record nobody owns
A CDP does not fix your customer data. It gives the mess a new address, and charges you per profile for the privilege.
CATEGORY
Integrations & data posts
Everything we have written on integrations & data — 17 posts, newest first.
17 posts on integrations & data
CategoryIntegrations & data
Connecting a WMS when you already have a 3PL
Your 3PL already runs a warehouse management system. Buying a second one rarely fixes the problem you have, which is almost always that nobody agreed who owns the stock number.
SAP and Dynamics: integrating Shopify with enterprise ERP
At this size the hard part is not the API. It is that you do not control the ERP, its release calendar, or the people who change it.
NetSuite and Shopify: the integration decisions that matter
The connector is the easy part. What decides whether this works is which system owns each object, and what happens the week one of them is wrong.
Webhooks, retries and the orders you never processed
Webhooks are how most Shopify integrations hear about orders. They are also delivered at least once, out of order, and sometimes not at all.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.