Schema markup audit: what is on your site and what is wrong
Most stores emit structured data from three places at once and have never read any of it. The audit starts with an inventory of what is producing markup, not with a validator.
CATEGORY
Content & SEO posts
Everything we have written on content & seo — 21 posts, newest first.
21 posts on content & seo
CategoryContent & SEO
Landing page production at campaign speed
Marketing waits a week for a landing page because every page is built from scratch. Build the kit once and the queue disappears.
Getting found by AI assistants: structure, sources and citations
There is no markup that makes an assistant cite you. What gets quoted is a retrievable page that states a fact somebody else would have to link to you to repeat.
Answer engine optimisation for a product catalogue
You cannot hand-write an answer for four thousand products. What scales is structure: clean attributes, correct variant markup, and a handful of pages that answer the questions buyers actually ask.
Review platforms and the schema that makes them count
Reviews do not raise your rankings. They change what your result looks like and what a shopper does next — and only if the markup is right and there is one copy of it.
Internal linking for ecommerce, done deliberately
Your navigation is not an internal linking strategy, and an app will not fix it. The links that matter are the ones a person wrote into a sentence.
What AI assistants say about your brand, and why
Assistants do not remember your brand, they retrieve it. Two of the three things they retrieve are not on your site — and Google says there is no markup that changes this.
Faceted navigation without wrecking your crawl budget
Filters multiply into millions of near-identical URLs. The fix is not a plugin — it is deciding which handful of combinations deserve to be pages.
Collection pages are your best SEO asset
Product pages chase terms nobody searches. Collections match how people actually look for things — and most stores ship them as a bare grid.
NEXT STEP
Free store audit
A senior Shopify engineer reviews your storefront, theme performance and checkout, then sends a prioritised list of fixes.